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BEAUTY FOR THE BOLD, HEALING & RISING    VEGAN , CRUELTY & PARABEN FREE    WOMEN OWNED & OPERATED   

WEW IRL

See our products in real life

Client Love <3

Unveling Our Client Love Stories... ⭐⭐⭐⭐⭐

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Seattle-Based MUA Celina Arceo

A reliable brush set. The fibers are really soft and give an airbrushed finish. Handles are durable, and the set includes every shape for face, eyes, and detail work. These brushes layer product like a dream and elevate the overall makeup look. My favorite to use on clients!

Brush Set + Brush Bag

Mari Del Carpio @rancho_cultura_western_wear

Love! I have been using these products on my face for a couple of weeks. I was starting to break out a lot and it helped clear my face. My skin feels smooth and hydrated. Can't wait to continue using then and see all the benefits long term!!

WEWSkin

Mayra Robles @amarabymayra_

As a professional makeup artist, I’m constantly testing brushes and updating my kit — but these are staying permanently. The quality, density, and blendability are truly impressive. They perform beautifully on clients and feel luxe in the hand. I’m getting a second set just for my personal use.

15PC Brush Set

@celinasglamstudio

The color story in the eyeshadow palettes just make sense. I really enjoy having both the warm and cool toned palettes in my kit. Very pigmented shadows and great to use on every skin tone! I also mix some of the shadows with my setting spray to create eyeliner. Very versatile! -@celinasglamstudio

Eyeshadow Palette

@gaminoglam

Liquid Eyeliner

@celinasglamstudio

The powder foundation performs beautifully. Melts into the skin for a natural, matte finish. It gives buildable medium to full coverage while still feeling lightweight. It controls shine and doesn’t cling to my dry spots. Wears comfortably for hours. Amazing product to rely on to add coverage! Both my clients and myself love it!

Powdered Foundation

@joyaestheticc

Liquid Eyeshadows
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@celinasglamstudio

This powder blush exceeded exceeded my expectations! The formula is smooth, finely milled, and melts into the skin without emphasizing my texture. Its buildable and soft enough for everyday glam and ideal enough for everyday and ideal for bridal looks. It wears beautifully without fading or going patchy. And can we talk about the packaging? So luxurious and elegant! A staple in my kit and my personal collection!

Powder Blush
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@rosabella.xo

My favorite mascara <3 sweat and tear proof I love it.

WEW Mascara
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Seattle-Based MUA Celina Arceo

A reliable brush set. The fibers are really soft and give an airbrushed finish. Handles are durable, and the set includes every shape for face, eyes, and detail work. These brushes layer product like a dream and elevate the overall makeup look. My favorite to use on clients!

Brush Set + Brush Bag

Mari Del Carpio @rancho_cultura_western_wear

Love! I have been using these products on my face for a couple of weeks. I was starting to break out a lot and it helped clear my face. My skin feels smooth and hydrated. Can't wait to continue using then and see all the benefits long term!!

WEWSkin

Mayra Robles @amarabymayra_

As a professional makeup artist, I’m constantly testing brushes and updating my kit — but these are staying permanently. The quality, density, and blendability are truly impressive. They perform beautifully on clients and feel luxe in the hand. I’m getting a second set just for my personal use.

15PC Brush Set

@celinasglamstudio

The color story in the eyeshadow palettes just make sense. I really enjoy having both the warm and cool toned palettes in my kit. Very pigmented shadows and great to use on every skin tone! I also mix some of the shadows with my setting spray to create eyeliner. Very versatile! -@celinasglamstudio

Eyeshadow Palette

@gaminoglam

Liquid Eyeliner

@celinasglamstudio

The powder foundation performs beautifully. Melts into the skin for a natural, matte finish. It gives buildable medium to full coverage while still feeling lightweight. It controls shine and doesn’t cling to my dry spots. Wears comfortably for hours. Amazing product to rely on to add coverage! Both my clients and myself love it!

Powdered Foundation

@joyaestheticc

Liquid Eyeshadows
multicolumns-item-image-8

@celinasglamstudio

This powder blush exceeded exceeded my expectations! The formula is smooth, finely milled, and melts into the skin without emphasizing my texture. Its buildable and soft enough for everyday glam and ideal enough for everyday and ideal for bridal looks. It wears beautifully without fading or going patchy. And can we talk about the packaging? So luxurious and elegant! A staple in my kit and my personal collection!

Powder Blush
multicolumns-item-image-9

@rosabella.xo

My favorite mascara <3 sweat and tear proof I love it.

WEW Mascara

Our Story

Our brand inspiration comes from the incredible women who defy expectations, break barriers, and inspire others. We draw inspiration from their stories of resilience, determination, and un wavering belief in themselves. We aim to create a brand that celebrates these women and empowers others to follow in their footsteps.

Vision

To create a world where women feel empowered to achieve their full potential, both inside and out.

Mission

To be a beauty brand that uplifts, inspires, and encourages women to show up as their full, powerful selves.

About the Founder
Liz — Founder of WEW Cosmetics
Hi, I’m Liz — founder of Women Empowering Women Cosmetics and a full-time medical laboratory technologist working in a hospital lab.
I spend my days behind the scenes supporting the health of others, and in between those hours, I’m working on something just as important: my own growth—physically, mentally, emotionally, and professionally.
This brand was born from a real place — my own life, and the lives of so many women around me who are healing, hustling, pushing forward, and still showing up with love and light.
“Makeup shouldn’t be about perfection — it’s about presence. It’s a moment where you show up for yourself.”
Every gloss, every brush, every product is a reminder: You’re allowed to shine. You’re allowed to feel good. You’re allowed to be both strong and soft.
This is more than beauty — this is power with purpose. Welcome to the movement. Welcome to Women Empowering Women Cosmetics.
— Liz 💋
Medical professional. Beauty advocate. Empowered woman in progress.

FAQs

What is the difference between “natural” and “organic” ingredients in skincare?
Natural ingredients come from natural sources like plants and minerals with minimal processing. Organic ingredients go further: they’re grown without synthetic pesticides or fertilizers and follow strict certified standards for sourcing and processing.
Are your products safe for sensitive skin? What ingredients should I avoid or look for?
Yes — we offer fragrance-free, low-irritation formulas made with soothing botanicals. Look for: aloe vera, hyaluronic acid, niacinamide, ceramides, Centella asiatica. Avoid: strong fragrances, harsh alcohols, sulfates, and aggressive physical exfoliants.
What makes WEW Cosmetics formulas stand out?
We use potent plant actives from Baltic forests and meadows — plants that grow in harsh climates and naturally produce higher concentrations of beneficial compounds. Our products blend clean formulations with science, and many are COSMOS/Ecocert certified.
Why are certifications like Ecocert/COSMOS important?
These certifications ensure strict ingredient sourcing, organic farming, eco-friendly processing, and transparent labeling. They guarantee that the formula meets high clean-beauty standards.
What are some benefits of your products?
• Vegan — no animal-derived ingredients • Paraben-free — no harsh preservative chemicals • Cruelty-free — never tested on animals • Highly pigmented — intense color payoff • Minimal transfer — stays in place • Full coverage — smooth, flawless finish • Easy-to-apply formula — effortless application
What are “active ingredients” and how do I choose them?
Active ingredients target specific concerns like dryness, wrinkles, or dark spots. Our natural actives include hyaluronic acid, aloe vera, calendula, sea buckthorn, blueberry seed oil, argan oil, and ginkgo — known for moisturizing, healing, and anti-aging benefits.
What is the best lipstick shade for my skin tone?
Warm undertones: coral, peach, brick red. Cool undertones: berry, mauve, true red. Choose the shade that makes you feel most confident!
Do you offer any returns?
We currently do not offer returns — all purchases are final.

What our customers say

Purifying Toner
★★★★★
“I’ve noticed such a refreshing difference in my skin! The toner feels super light, reduces excess oil, and gives a clean, smooth finish without drying. Absolutely loving it.”
— Sarah L.
Hydra-Gloss
★★★★★
“This gloss is a must-have. Hydrating, shiny, and not sticky at all. My lips stay glossy for hours. It instantly elevates my look!”
— Emily R.
WEW Black Mascara
★★★★★
“I can’t believe how much volume this mascara gives. My eyelashes look longer, darker, and fuller without clumping. So natural yet bold!”
— Jasmine K.
Powdered Foundation
★★★★★
“Perfect smooth finish with zero cakiness. It blends seamlessly and keeps my skin matte all day. Definitely a new favorite in my makeup routine.”
— Olivia M.
Hydra-Gloss
★★★★★
“The hydration is unreal. It keeps my lips soft and plump while giving a natural glow. I keep it in my bag everywhere now!”
— Amanda F.
Purifying Toner
★★★★★
“My pores look smaller and my skin feels fresh every morning. I use it daily now — it has honestly improved my skin texture.”
— Hannah W.
WEW Black Mascara
★★★★★
“Lightweight, long-wearing, and smudge-proof. It separates and lifts my lashes so well. Gives a beautiful natural glam look.”
— Deena P.
Powdered Foundation
★★★★★
“Such a silky finish! My skin tone looks even and smooth without feeling heavy. Great for everyday wear.”
— Chloe S.