BESTSELLING WEW MAKEUP
BESTSELLING WEW SKINCARE
BEAUTY FOR THE BOLD, HEALING & RISING VEGAN , CRUELTY & PARABEN FREE WOMEN OWNED & OPERATED
WEW IRL
Client Love <3
Unveling Our Client Love Stories... ⭐⭐⭐⭐⭐
Seattle-Based MUA Celina Arceo
A reliable brush set. The fibers are really soft and give an airbrushed finish. Handles are durable, and the set includes every shape for face, eyes, and detail work. These brushes layer product like a dream and elevate the overall makeup look. My favorite to use on clients!
Brush Set + Brush BagMari Del Carpio @rancho_cultura_western_wear
Love! I have been using these products on my face for a couple of weeks. I was starting to break out a lot and it helped clear my face. My skin feels smooth and hydrated. Can't wait to continue using then and see all the benefits long term!!
WEWSkinMayra Robles @amarabymayra_
As a professional makeup artist, I’m constantly testing brushes and updating my kit — but these are staying permanently. The quality, density, and blendability are truly impressive. They perform beautifully on clients and feel luxe in the hand. I’m getting a second set just for my personal use.
15PC Brush Set@celinasglamstudio
The color story in the eyeshadow palettes just make sense. I really enjoy having both the warm and cool toned palettes in my kit. Very pigmented shadows and great to use on every skin tone! I also mix some of the shadows with my setting spray to create eyeliner. Very versatile! -@celinasglamstudio
Eyeshadow Palette@celinasglamstudio
The powder foundation performs beautifully. Melts into the skin for a natural, matte finish. It gives buildable medium to full coverage while still feeling lightweight. It controls shine and doesn’t cling to my dry spots. Wears comfortably for hours. Amazing product to rely on to add coverage! Both my clients and myself love it!
Powdered Foundation
@celinasglamstudio
This powder blush exceeded exceeded my expectations! The formula is smooth, finely milled, and melts into the skin without emphasizing my texture. Its buildable and soft enough for everyday glam and ideal enough for everyday and ideal for bridal looks. It wears beautifully without fading or going patchy. And can we talk about the packaging? So luxurious and elegant! A staple in my kit and my personal collection!
Powder Blush
Seattle-Based MUA Celina Arceo
A reliable brush set. The fibers are really soft and give an airbrushed finish. Handles are durable, and the set includes every shape for face, eyes, and detail work. These brushes layer product like a dream and elevate the overall makeup look. My favorite to use on clients!
Brush Set + Brush Bag
@celinasglamstudio
This powder blush exceeded exceeded my expectations! The formula is smooth, finely milled, and melts into the skin without emphasizing my texture. Its buildable and soft enough for everyday glam and ideal enough for everyday and ideal for bridal looks. It wears beautifully without fading or going patchy. And can we talk about the packaging? So luxurious and elegant! A staple in my kit and my personal collection!
Powder BlushMission
To be a beauty brand that uplifts, inspires, and encourages women to show up as their full, powerful selves.
Vision
To create a world where women feel empowered to achieve their full potential, both inside and out.
Our Story
Our brand inspiration comes from the incredible women who defy expectations, break barriers, and inspire others. We draw inspiration from their stories of resilience, determination, and un wavering belief in themselves. We aim to create a brand that celebrates these women and empowers others to follow in their footsteps.
about the founder
Hi, I’m Liz — founder of Women Empowering Women Cosmetics and a full-time medical laboratory technologist working in a hospital lab. I spend my days behind the scenes supporting the health of others, and in between those hours, I’m working on something just as important: my own growth—physically, mentally, emotionally, and professionally.
This brand was born from a real place — my own life, and the lives of so many women around me who are healing, hustling, pushing forward, and still showing up with love and light. I created WEWCosmetics for the woman who’s constantly balancing everything — her goals, her self-worth, and her responsibilities — and still wants to feel confident, powerful, and seen.
I believe makeup should be practical, intentional, and empowering. It’s not about perfection — it’s about presence. It’s about creating small moments where we show up for ourselves, even when the world demands so much of us.
Every gloss, every brush, every product is a reminder:
You’re allowed to shine. You’re allowed to feel good. You’re allowed to be both strong and soft.
This is more than beauty — this is power with purpose.
Welcome to the movement. Welcome to Women Empowering Women Cosmetics.
— Liz 💋
FAQ
What is the difference between “natural” and “organic” ingredients in skincare?
Natural ingredients are those derived from natural sources (plants, minerals, etc.), with minimal processing. They can include ingredients not grown organically. For example: plant extracts, oils, botanical antioxidants.
Organic ingredients go a step further: the plants are cultivated without harmful synthetic pesticides, herbicides, or fertilizers. Organic certification also typically means stricter criteria around how the raw materials are sourced and processed.
Are your products safe for sensitive skin? What ingredients should I avoid or look for?
Yes, many of our offerings are formulated with sensitive skin in mind: fragrance‑free options, minimal irritants, soothing botanicals.
Ingredients to look for: shea butter, cocoa butter, aloe vera, hyaluronic acid, niacinamide, ceramides, Centella asiatica. These help with hydration, barrier repair, calming redness.
Ingredients to avoid: strong fragrances (including essential oils with high allergenic potential), harsh alcohols, sulfates, and rough physical exfoliants.
What makes "WEWskin" formulas stand out compared to other clean or natural skincare brands?
We use active ingredients sourced from plants, flowers, herbs from Baltic forests and meadows. These plants, due to the harsh and short growing seasons, tend to concentrate “blossoming vigour” — meaning they pack more potency in their natural bioactives.
Our products combine nature with science: harnessing plant actives matched with careful formulation to deliver results.
Our products are mostly certified “Natural and/or Organic” under the COSMOS standard by Ecocert Greenlife, which ensures strict standards for ingredients, sourcing, packaging, labeling.
Why are certifications like Ecocert/COSMOS important, and how do they affect product quality?
Certifications provide third‑party verification that a product lives up to certain standards — for example ingredient sourcing, organic farming, processing, minimal use of harmful substances, eco‑friendly packaging, etc.
They help ensure transparency, which is useful for customers who care about clean beauty and want assurance that what’s claimed on the label is real.
For our brand, using Ecocert & COSMOS means stricter rules about what natural raw materials can be used, how much of them are organic, how the final formula is assembled, and how sustainable the production is.
What are some product benefits
- Vegan - Our product is free from any animal-derived ingredients, making it suitable for vegans. By choosing our product, you can feel confident that no animals were harmed in the making of your beauty routine.
- Paraben-free - Our formula does not contain parabens, which are commonly used as preservatives in cosmetics. By using our paraben-free product, you can reduce the potential risks associated with long-term exposure to these chemicals.
- Cruelty-free - We are proud to be a cruelty-free brand, meaning that our product is not tested on animals. By choosing our product, you can support ethical practices and contribute to the well-being of animals.
- Highly pigmented - Our product offers intense color payoff, ensuring vibrant and long-lasting results. With our highly pigmented formula, you can achieve bold and eye-catching looks effortlessly.
- Minimal transfer - Our product is designed to minimize transfer.
- Full coverage - Our product offers full coverage, allowing you to conceal imperfections and achieve a flawless complexion. Say hello to a smooth and even skin tone.
- Easy to apply formula - Our product features an easy-to-use formula that glides on smoothly, making application a breeze. Save time and effort with our user-friendly product.
What are “active ingredients” and how do I choose them?
Active ingredients are components of a skincare product formulated to address specific skin concerns — e.g. wrinkles, hyperpigmentation, dryness, acne.
Good natural examples included in our formulas are: hyaluronic acid, aloe vera, plant extracts like calendula, sea buckthorn, blueberry seed oil, argan oil, and antioxidants from things like ginkgo leaf.
These have moisturizing, healing, soothing, or anti‑aging properties.
What is the best lipstick shade for my skin tone?
A: Choosing the perfect lipstick shade can be overwhelming, but fear not! A helpful tip is to consider your undertone. If you have warm undertones, opt for shades like coral, peach, or brick red. If you have cool undertones, go for colors like berry, mauve, or true red. Remember, it's all about finding the shade that makes you feel confident and beautiful!
Do you offer any returns?
Unfortunately, we do not offer any returns. Once a purchase is made, it is considered final.
What is the difference between “natural” and “organic” ingredients in skincare?
Natural ingredients are those derived from natural sources (plants, minerals, etc.), with minimal processing. They can include ingredients not grown organically. For example: plant extracts, oils, botanical antioxidants.
Organic ingredients go a step further: the plants are cultivated without harmful synthetic pesticides, herbicides, or fertilizers. Organic certification also typically means stricter criteria around how the raw materials are sourced and processed.
Are your products safe for sensitive skin? What ingredients should I avoid or look for?
Yes, many of our offerings are formulated with sensitive skin in mind: fragrance‑free options, minimal irritants, soothing botanicals.
Ingredients to look for: shea butter, cocoa butter, aloe vera, hyaluronic acid, niacinamide, ceramides, Centella asiatica. These help with hydration, barrier repair, calming redness.
Ingredients to avoid: strong fragrances (including essential oils with high allergenic potential), harsh alcohols, sulfates, and rough physical exfoliants.
What makes "WEWskin" formulas stand out compared to other clean or natural skincare brands?
We use active ingredients sourced from plants, flowers, herbs from Baltic forests and meadows. These plants, due to the harsh and short growing seasons, tend to concentrate “blossoming vigour” — meaning they pack more potency in their natural bioactives.
Our products combine nature with science: harnessing plant actives matched with careful formulation to deliver results.
Our products are mostly certified “Natural and/or Organic” under the COSMOS standard by Ecocert Greenlife, which ensures strict standards for ingredients, sourcing, packaging, labeling.
Why are certifications like Ecocert/COSMOS important, and how do they affect product quality?
Certifications provide third‑party verification that a product lives up to certain standards — for example ingredient sourcing, organic farming, processing, minimal use of harmful substances, eco‑friendly packaging, etc.
They help ensure transparency, which is useful for customers who care about clean beauty and want assurance that what’s claimed on the label is real.
For our brand, using Ecocert & COSMOS means stricter rules about what natural raw materials can be used, how much of them are organic, how the final formula is assembled, and how sustainable the production is.
What are some product benefits
- Vegan - Our product is free from any animal-derived ingredients, making it suitable for vegans. By choosing our product, you can feel confident that no animals were harmed in the making of your beauty routine.
- Paraben-free - Our formula does not contain parabens, which are commonly used as preservatives in cosmetics. By using our paraben-free product, you can reduce the potential risks associated with long-term exposure to these chemicals.
- Cruelty-free - We are proud to be a cruelty-free brand, meaning that our product is not tested on animals. By choosing our product, you can support ethical practices and contribute to the well-being of animals.
- Highly pigmented - Our product offers intense color payoff, ensuring vibrant and long-lasting results. With our highly pigmented formula, you can achieve bold and eye-catching looks effortlessly.
- Minimal transfer - Our product is designed to minimize transfer.
- Full coverage - Our product offers full coverage, allowing you to conceal imperfections and achieve a flawless complexion. Say hello to a smooth and even skin tone.
- Easy to apply formula - Our product features an easy-to-use formula that glides on smoothly, making application a breeze. Save time and effort with our user-friendly product.
What are “active ingredients” and how do I choose them?
Active ingredients are components of a skincare product formulated to address specific skin concerns — e.g. wrinkles, hyperpigmentation, dryness, acne.
Good natural examples included in our formulas are: hyaluronic acid, aloe vera, plant extracts like calendula, sea buckthorn, blueberry seed oil, argan oil, and antioxidants from things like ginkgo leaf.
These have moisturizing, healing, soothing, or anti‑aging properties.
What is the best lipstick shade for my skin tone?
A: Choosing the perfect lipstick shade can be overwhelming, but fear not! A helpful tip is to consider your undertone. If you have warm undertones, opt for shades like coral, peach, or brick red. If you have cool undertones, go for colors like berry, mauve, or true red. Remember, it's all about finding the shade that makes you feel confident and beautiful!
Do you offer any returns?
Unfortunately, we do not offer any returns. Once a purchase is made, it is considered final.