Introducing
WEWSkin
It's more than a routine- It's a statement of self-love, strength, and confidence.
POWDERED FOUNDATION
Uniquely formulated to sync with your skin for a freshly applied, flawless finish all day long.
BRISTLES MADE OF EXTRA DENSE, SOFT, PREMIUM QUALITY SYNTHETIC HAIR FIBERS.
WEW BRUSH SET
Our creamy Velvet Lip Pencils match perfectly with our Liquid to Matte Lipsticks Volume II.
YOUR SKIN'S JOURNEY STARTS HERE!
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BEAUTY FOR THE BOLD, HEALING & RISING VEGAN , CRUELTY & PARABEN FREE WOMEN OWNED & OPERATED
SHOP LIPS
modern woman
BULLET LIPSTICK COLLECTION
With a silky velvet finish, these lipsticks create a sophisticated look that complements any outfit or occasion. The modern collection celebrates the strength and beauty of contemporary women, offering a wide range of shades to suit various skin tones and personal styles. Whether you opt for a subtle nude or a bolder statement shade, these lipsticks effortlessly enhance your natural features, ensuring you feel confident and empowered.
OUR NUDE SHADES
3 BECOME 1
Miss Rivas Lip Kit
Ballerina Lip Kit
Dr. Rivas Lip Kit
Client Love <3
Unveling Our Client Love Stories...
I absolutely love Wew Cosmetics! Their Silky Velvet Lipliner in Nude has the perfect silky texture and rich pigmentation. It complements my skin tone beautifully and lasts all day without drying out my lips. Highly recommend!
The Girl Power collection from Wew Cosmetics is fantastic! I appreciate the variety of shades available for different skin tones. I bought the Ginger Spice Bullet/Bold Red Lipstick, and it’s the perfect pop of color for my outfits. My only wish is for a wider range of glosses!
Wew Cosmetics truly understands what women want! The Empowered Liquid Lipstick is quality is top-notch, and the packaging is so chic. I’ve received so many compliments on my lipstick. It’s a great brand that empowers women to feel confident!
I’m impressed with Wew Cosmetics’ commitment to celebrating diversity. The Women in STEM Lip Gloss shades are stunning, and I love that there’s something for everyone. The only downside is that I wish they had more matte options, but overall, I’m very happy with my purchases!
Complete the look
With WEW COSMETICS
Mission
To be a beauty brand that uplifts, inspires, and encourages women to show up as their full, powerful selves.
Vision
To create a world where women feel empowered to achieve their full potential, both inside and out.
Our Story
Our brand inspiration comes from the incredible women who defy expectations, break barriers, and inspire others. We draw inspiration from their stories of resilience, determination, and un wavering belief in themselves. We aim to create a brand that celebrates these women and empowers others to follow in their footsteps.
about the founder
Hi, I’m Liz — founder of Women Empowering Women Cosmetics and a full-time medical laboratory technologist working in a hospital lab. I spend my days behind the scenes supporting the health of others, and in between those hours, I’m working on something just as important: my own growth—physically, mentally, emotionally, and professionally.
This brand was born from a real place — my own life, and the lives of so many women around me who are healing, hustling, pushing forward, and still showing up with love and light. I created WEWCosmetics for the woman who’s constantly balancing everything — her goals, her self-worth, and her responsibilities — and still wants to feel confident, powerful, and seen.
I believe makeup should be practical, intentional, and empowering. It’s not about perfection — it’s about presence. It’s about creating small moments where we show up for ourselves, even when the world demands so much of us.
Every gloss, every brush, every product is a reminder:
You’re allowed to shine. You’re allowed to feel good. You’re allowed to be both strong and soft.
This is more than beauty — this is power with purpose.
Welcome to the movement. Welcome to Women Empowering Women Cosmetics.
— Liz 💋
FAQ
What is the difference between “natural” and “organic” ingredients in skincare?
Natural ingredients are those derived from natural sources (plants, minerals, etc.), with minimal processing. They can include ingredients not grown organically. For example: plant extracts, oils, botanical antioxidants.
Organic ingredients go a step further: the plants are cultivated without harmful synthetic pesticides, herbicides, or fertilizers. Organic certification also typically means stricter criteria around how the raw materials are sourced and processed.
Are your products safe for sensitive skin? What ingredients should I avoid or look for?
Yes, many of our offerings are formulated with sensitive skin in mind: fragrance‑free options, minimal irritants, soothing botanicals.
Ingredients to look for: shea butter, cocoa butter, aloe vera, hyaluronic acid, niacinamide, ceramides, Centella asiatica. These help with hydration, barrier repair, calming redness.
Ingredients to avoid: strong fragrances (including essential oils with high allergenic potential), harsh alcohols, sulfates, and rough physical exfoliants.
What makes "WEWskin" formulas stand out compared to other clean or natural skincare brands?
We use active ingredients sourced from plants, flowers, herbs from Baltic forests and meadows. These plants, due to the harsh and short growing seasons, tend to concentrate “blossoming vigour” — meaning they pack more potency in their natural bioactives.
Our products combine nature with science: harnessing plant actives matched with careful formulation to deliver results.
Our products are mostly certified “Natural and/or Organic” under the COSMOS standard by Ecocert Greenlife, which ensures strict standards for ingredients, sourcing, packaging, labeling.
Why are certifications like Ecocert/COSMOS important, and how do they affect product quality?
Certifications provide third‑party verification that a product lives up to certain standards — for example ingredient sourcing, organic farming, processing, minimal use of harmful substances, eco‑friendly packaging, etc.
They help ensure transparency, which is useful for customers who care about clean beauty and want assurance that what’s claimed on the label is real.
For our brand, using Ecocert & COSMOS means stricter rules about what natural raw materials can be used, how much of them are organic, how the final formula is assembled, and how sustainable the production is.
What are some product benefits
- Vegan - Our product is free from any animal-derived ingredients, making it suitable for vegans. By choosing our product, you can feel confident that no animals were harmed in the making of your beauty routine.
- Paraben-free - Our formula does not contain parabens, which are commonly used as preservatives in cosmetics. By using our paraben-free product, you can reduce the potential risks associated with long-term exposure to these chemicals.
- Cruelty-free - We are proud to be a cruelty-free brand, meaning that our product is not tested on animals. By choosing our product, you can support ethical practices and contribute to the well-being of animals.
- Highly pigmented - Our product offers intense color payoff, ensuring vibrant and long-lasting results. With our highly pigmented formula, you can achieve bold and eye-catching looks effortlessly.
- Minimal transfer - Our product is designed to minimize transfer.
- Full coverage - Our product offers full coverage, allowing you to conceal imperfections and achieve a flawless complexion. Say hello to a smooth and even skin tone.
- Easy to apply formula - Our product features an easy-to-use formula that glides on smoothly, making application a breeze. Save time and effort with our user-friendly product.
What are “active ingredients” and how do I choose them?
Active ingredients are components of a skincare product formulated to address specific skin concerns — e.g. wrinkles, hyperpigmentation, dryness, acne.
Good natural examples included in our formulas are: hyaluronic acid, aloe vera, plant extracts like calendula, sea buckthorn, blueberry seed oil, argan oil, and antioxidants from things like ginkgo leaf.
These have moisturizing, healing, soothing, or anti‑aging properties.
What is the best lipstick shade for my skin tone?
A: Choosing the perfect lipstick shade can be overwhelming, but fear not! A helpful tip is to consider your undertone. If you have warm undertones, opt for shades like coral, peach, or brick red. If you have cool undertones, go for colors like berry, mauve, or true red. Remember, it's all about finding the shade that makes you feel confident and beautiful!
Do you offer any returns?
Unfortunately, we do not offer any returns. Once a purchase is made, it is considered final.
What is the difference between “natural” and “organic” ingredients in skincare?
Natural ingredients are those derived from natural sources (plants, minerals, etc.), with minimal processing. They can include ingredients not grown organically. For example: plant extracts, oils, botanical antioxidants.
Organic ingredients go a step further: the plants are cultivated without harmful synthetic pesticides, herbicides, or fertilizers. Organic certification also typically means stricter criteria around how the raw materials are sourced and processed.
Are your products safe for sensitive skin? What ingredients should I avoid or look for?
Yes, many of our offerings are formulated with sensitive skin in mind: fragrance‑free options, minimal irritants, soothing botanicals.
Ingredients to look for: shea butter, cocoa butter, aloe vera, hyaluronic acid, niacinamide, ceramides, Centella asiatica. These help with hydration, barrier repair, calming redness.
Ingredients to avoid: strong fragrances (including essential oils with high allergenic potential), harsh alcohols, sulfates, and rough physical exfoliants.
What makes "WEWskin" formulas stand out compared to other clean or natural skincare brands?
We use active ingredients sourced from plants, flowers, herbs from Baltic forests and meadows. These plants, due to the harsh and short growing seasons, tend to concentrate “blossoming vigour” — meaning they pack more potency in their natural bioactives.
Our products combine nature with science: harnessing plant actives matched with careful formulation to deliver results.
Our products are mostly certified “Natural and/or Organic” under the COSMOS standard by Ecocert Greenlife, which ensures strict standards for ingredients, sourcing, packaging, labeling.
Why are certifications like Ecocert/COSMOS important, and how do they affect product quality?
Certifications provide third‑party verification that a product lives up to certain standards — for example ingredient sourcing, organic farming, processing, minimal use of harmful substances, eco‑friendly packaging, etc.
They help ensure transparency, which is useful for customers who care about clean beauty and want assurance that what’s claimed on the label is real.
For our brand, using Ecocert & COSMOS means stricter rules about what natural raw materials can be used, how much of them are organic, how the final formula is assembled, and how sustainable the production is.
What are some product benefits
- Vegan - Our product is free from any animal-derived ingredients, making it suitable for vegans. By choosing our product, you can feel confident that no animals were harmed in the making of your beauty routine.
- Paraben-free - Our formula does not contain parabens, which are commonly used as preservatives in cosmetics. By using our paraben-free product, you can reduce the potential risks associated with long-term exposure to these chemicals.
- Cruelty-free - We are proud to be a cruelty-free brand, meaning that our product is not tested on animals. By choosing our product, you can support ethical practices and contribute to the well-being of animals.
- Highly pigmented - Our product offers intense color payoff, ensuring vibrant and long-lasting results. With our highly pigmented formula, you can achieve bold and eye-catching looks effortlessly.
- Minimal transfer - Our product is designed to minimize transfer.
- Full coverage - Our product offers full coverage, allowing you to conceal imperfections and achieve a flawless complexion. Say hello to a smooth and even skin tone.
- Easy to apply formula - Our product features an easy-to-use formula that glides on smoothly, making application a breeze. Save time and effort with our user-friendly product.
What are “active ingredients” and how do I choose them?
Active ingredients are components of a skincare product formulated to address specific skin concerns — e.g. wrinkles, hyperpigmentation, dryness, acne.
Good natural examples included in our formulas are: hyaluronic acid, aloe vera, plant extracts like calendula, sea buckthorn, blueberry seed oil, argan oil, and antioxidants from things like ginkgo leaf.
These have moisturizing, healing, soothing, or anti‑aging properties.
What is the best lipstick shade for my skin tone?
A: Choosing the perfect lipstick shade can be overwhelming, but fear not! A helpful tip is to consider your undertone. If you have warm undertones, opt for shades like coral, peach, or brick red. If you have cool undertones, go for colors like berry, mauve, or true red. Remember, it's all about finding the shade that makes you feel confident and beautiful!
Do you offer any returns?
Unfortunately, we do not offer any returns. Once a purchase is made, it is considered final.